In a challenge brought by Beiersdorf, Inc., BBB National Programs’ National Advertising Division determined that, when presented by itself, Vacation, Inc.’s “World’s Best-Smelling Sunscreen” claim is puffery, but in another context recommended the claim be modified.
In a challenge brought by Beiersdorf, Inc., BBB National Programs’ National Advertising Division determined that, when presented by itself, Vacation, Inc.’s “World’s Best-Smelling Sunscreen” claim is puffery, but in another context recommended the claim be modified.