In a Fast-Track Swift challenge brought by Human Power of N Company (Humann), BBB National Programs’ National Advertising Division found that Force Factor Brands LLC substantiated its claims that Total Beets® is “America’s #1 Best-Selling Beets Brand,” the “#1 Best Selling Beets Brand in America,” and the “#1 Beets Brand in America” based on unit sales data. However, the National Advertising Division (NAD) recommended that Force Factor modify the claim “#1 Beets Brand in America” to disclose that the ranking is based on total unit sales.
In a Fast-Track Swift challenge brought by Human Power of N Company (Humann), BBB National Programs’ National Advertising Division found that Force Factor Brands LLC substantiated its claims that Total Beets® is “America’s #1 Best-Selling Beets Brand,” the “#1 Best Selling Beets Brand in America,” and the “#1 Beets Brand in America” based on unit sales data. However, the National Advertising Division (NAD) recommended that Force Factor modify the claim “#1 Beets Brand in America” to disclose that the ranking is based on total unit sales.