Following an inquiry brought by BBB National Programs’ National Advertising Division as part of its routine monitoring program, Syscend, Inc. d/b/a Guardian Bikes modified certain advertising claims and practices concerning its children’s and adult bicycles, including savings claims, strikethrough pricing, limited-time sale language, and consecutive countdown timers.
Following an inquiry brought by BBB National Programs’ National Advertising Division as part of its routine monitoring program, Syscend, Inc. d/b/a Guardian Bikes modified certain advertising claims and practices concerning its children’s and adult bicycles, including savings claims, strikethrough pricing, limited-time sale language, and consecutive countdown timers.