NEW STUDY: B2B COMMERCE EMERGES AS STRONGEST ENGINE FOR BRAND PURPOSE AS PURPOSE-BASED CONSUMER PURCHASING DEMOCRATIZES ACROSS SOCIOECONOMIC LINES

AMA New York Research Reveals 80% of Business Buyers and 50% of Consumers Direct Purchases to Purpose-Driven Brands; B2B Buyers Accept a 13% Price Premium.

AMA New York Research Reveals 80% of Business Buyers and 50% of Consumers Direct Purchases to Purpose-Driven Brands; B2B Buyers Accept a 13% Price Premium.